Let’s face it – we’re headed toward an official recession. It’s a different kind of recession – one that was produced on purpose instead of experienced by accident. But it’s a recession nonetheless. And with unemployment claims at their highest level since the Labor Department started tracking the data in 1967 and projections from the medical field that prolonged or intermittent social distancing may be necessary into 2022, it’s likely the economy will be disrupted for quite awhile. What should you do to prepare your business?
Your money or your life? That’s the age-old question… usually asked by “highwaymen” a.k.a. robbers. Well, COVID-19 is a new kind of highway virus, and we’re asking, “Our lives, or our money?” Well, I’ll give you a typical MBA answer: It depends.