Carrie Kerpen

Keynote:
When Carrie Kerpen co-founded Likeable Media in 2007, the social media agency was one of the first of its kind. Six years later, when she stepped up to become CEO, times had changed. The market was crowded, the competition was fierce, and she couldn’t help but compare herself to the heads of other agencies, all of whom were pretty much the same: Loud. Extroverted. Male. In order to reinvent her company to keep up with the changing times and come out on top, Carrie had only one choice: She had to work it.

What is working it? Working it is about understanding who you are, what you want, and what you bring to the table. Working it means refusing to compare yourself to others and instead focusing on your own unique super-powers. Most important, working it is the key to unlocking the biggest secret for achieving success: There is no one right way. There is only your way.

This dynamic, inspiring keynote will help your audience understand the power of working it in their daily lives. With her signature candor and enthusiasm, Carrie delivers stories from women who have paved the way in business and shares insights from her own life.

Key lessons from this keynote include:
How to use your gut to make smarter decisions, faster;
How to tap into your network to help you avoid blind spots;
How to make your weaknesses work for you, not against you.

Workshop:
We’re told to “lean in” or be a “#girlboss.” We devour articles, books, and fortune cookies looking for answers, desperate for a tool that will unlock our potential and help us “have it all.” But the truth is that there’s no single tool, and “having it all” doesn’t mean the same thing to every woman. There’s no one right way to achieve success. There’s only your way.

In this hands-on workshop, attendees will build their own toolset for achieving their specific goals in work, leadership, and life. They’ll learn how to better listen to their gut, create valuable connections with anyone in the world, and define and leverage their personal brand.

Attendees will walk away with:
A go-to guide for effective decision-making based on instinct and intellect;
A GPS system for navigating their way to networking success;
A personal board of advisors to turn to for guidance and support.

Keynote:
Do you worry about what your pre-teen is doing online? Are you dreading the day that your young child starts using a mobile device? Are you concerned about protecting the privacy of your kids on the internet? Are you unsure about how to talk to your kids about all of this?

Today, both raising a family and running a business require thorough knowledge of modern communication tools. Get motivated to manage your family’s interactions in the digital space.

In a refreshingly candid keynote talk, Carrie Kerpen, renowned expert on social media and the impact that it has on families, takes you through a discussion of the ins and outs of “parenting in a digital age.” You’ll receive actionable tips on privacy settings, digital family contracts, and how to engage with your kids in a way that makes them feel empowered and also safe.

Key takeaways from this talk include:
Why you need to actively experiment with new social networks;
How creating a “family contract” encourages honest communication;
The tools you can use to keep an eye on your kid’s online activity.

Workshop:
As the co-founder and CEO of Likeable Media, Carrie Kerpen has been confidently telling brands how to use social media for years. But when her pre-teen daughter started using these same digital tools? Cue the anxiety.  
In this workshop, Carrie, an expert on social media and the impact that it has on families, takes the audience through an exploration of the ins and outs of “parenting in a digital age.” Parents will learn the “why” of social media through an interactive use of Snapchat during the workshop, while also receiving actionable tips on privacy settings, digital family contracts, and how to engage with kids in a way that makes them feel empowered and safe.

Keynote:
We’ve come a long way since the AOL Instant Messenger days. In the two decades following the advent of social media, various platforms have come and gone, the content we create and share has evolved, and the way brands and marketers measure results has drastically changed.

In this provocative talk, Carrie explores how social media has been used and measured throughout time. Audience members will discover why brands need to focus on the new metric of “attention” and how today’s leading brands are becoming less focused on the old way of approaching social media—and are now pioneering world-class content that works.

Key lessons from this talk include:
Why fans and engagement don’t matter (and attention and reaction do)
How brands can make their social media interruption an intermission

Workshop:
Social media has changed a lot in the past two decades. (Goodbye, AIM and Yahoo Messenger. Hello, Snapchat and Musical.ly.) Just as the platforms themselves have evolved over the years, so too have the content we share and the ways in which we measure results.

In this interactive workshop session, your audience will learn why measuring fans and engagement no longer matters—and why it’s all about attention now. Carrie will take a live look at brand pages, demonstrating how marketers can effectively measure attention, create world-class content that works, and achieve success in social media marketing today.