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Traveling From
California, USAAbout
James Norman is a serial entrepreneur who at the age of 16 built his first online company, an aftermarket automotive e-commerce site called MJH Sound.com. While previously he may have been known as a visionary in automotive product planning, over the past 10 years in the media and entertainment industry he has become a thought leader in over-the-top media and consumer video consumption behaviors.
In 2008, James founded Ubi Video, one of the first aggregators of all things streaming video. After a multichannel video programming distributor (MVPD) offered to acquire Ubi’s technology, he moved on to develop GroupFlix, an a-la-carte streaming service. By cleverly bundling electronic sell-through (EST) content, allowing users to select the shows they love in a low monthly subscription, GroupFlix was the first viable a-la-carte TV model. His latest venture, Pilotly, is a consumer insights platform that enables content creators to get feedback from audiences at scale. Today, the platform provides insights to the NBCUniversal family, Snapchat, Doner agency, and others.
James earned his BSE in Electrical Engineering from the University of Michigan and is a proud member of the 500 Startups family. He was given the OTT Genius Award by the OTT Executive Summit in 2014. He has also been recognized for excellence in special automotive projects by Mazda Design North America and Sony Gran Turismo.
Topics
The Data-Driven Future of Media Creation and Distribution
As content availability increases, digital audiences have access to an endless stream of entertainment. To build loyal audiences in today’s landscape takes more than a good show concept, and viewer data is a powerful tool in the fight to maintain audience attention.
You’ll learn about:
- How the format, marketing, and distribution of content is evolving to suit today’s consumer tastes
- How streaming platforms, researchers, and advertising agencies working together to ensure successful monetization
- How data about the user experience of streaming platforms can help distributors acquire and retain subscribers
How Intentional Diversity Creates Thought-Leadership
How is it that some organizations seem to “get it” while others miss the mark? The answer: The best companies nurture diversity in thought —something James understood deeply when building mass market solutions. With a unique experience as a minority in tech, and an entrepreneur, James realized early on that an organization is only as diverse as its members. His inspiring presentation delivers practical ideas when it comes to building a diverse and capable team.
You’ll learn how about:
- Building a culture that celebrates fresh thinking and embraces new ideas
- Specific techniques to hold an effective forum for diverse ideas
- What a diverse team looks like in 2019
- Best practices for team building with remote employees
Truthful Viewer Feedback: How Digital Interactions Can Change your Approach to Insights
From James Norman’s extensive experience in media and consumer video consumption behaviors, this talk provides practical insights on how to collect and leverage data, in this modern age, from across different sources as a singular signal, providing opportunities for business improvement.
Fundraising 101 : How to Fuel your Dream
As a serial entrepreneur and as one of the Founders of Transparent Collective, a non-profit breaking down the barriers that acutely affect the success of minority founders at the early stages of their startups, James Norman’s shares his tried-and-tested experiences in maximizing your companies funding potential.
He provides answers to some key questions like…
- When are you ready for funding?
- How do you go about raising funding?
- How much do you really need to succeed?
Videos
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Powderkeg: Founding an Entertainment Community through Tech with James Norman of Pilotly
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Black Enterprise Interview: Pilot.ly’s Cultural Insights Technology is Changing the Way Content Creators Do Business
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DockerCon 2019: How Intentional Diversity Creates Thought Leadership
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What Led to the Creation of Pilotly
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AWS Startup Stories (Podcast): From Cinema to Civic Engagement - Pilotly’s James Norman on User-Focused Data Collection
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Thinking Creative Creates Leadership
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Unity & Inclusion Summit LA: Diverse Serial Entrepreneur Panel
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UpNext (Podcast): James Norman - Connecting Content Creators with Global Audiences
Articles
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Broadcasting & Cable: VIDWeek - Next TV Founders on the Rise Named
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Fast Company: Funding Isn’t Everything
