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Feature Jessica Brown User Experience Keynote Technology VICE Design Gravity Speakers
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Traveling From

California, USA

Tags: Gravity's Exclusives / Branding & Advertising / Communication / Digital Design / Marketing / Startup / Technology / The Arts & Design

About

Jessica Brown is the Director of UX at VICE Media, where she leads the product design team. Her focus is to showcase VICE’s distinct storytelling through crisp, bold digital experiences on web, mobile, and TV apps. Since joining VICE, she’s managed the design for major initiatives including a network-wide site redesign, brand new VICE mobile apps, VICELAND mobile and TV apps, and a custom CMS.

Previously, she worked at Rent the Runway, where she established UX and research practices to bring users’ stories into the product development process. Before that, she consulted with a variety of startups in the Bay Area—from e-commerce, to enterprise software, to social media—and went on to co-found and raise funding for a fashion/tech startup called Threadflip.

She studied math and computer science at Stanford, and couples her techie sensibilities with a humanist approach to design. She’s fascinated by the co-evolution of culture and technology and remains an optimist.

Topics

Executing a Redesign at Scale

Jessica will talk about how she and her team redesigned VICE’s web experiences from the ground up, and how they approached designing core experiences that would work well across 12 distinct brands, distributed in 30 countries. She will talk about how to discover what’s most essential to preserve amid sweeping changes, and how to craft underlying design systems to continue to scale and grow.

Redesigns 101

Jessica will talk about the three main reasons motivating a product redesign. Based on each motivation, she will outline implications and guiding questions to keep the project on track. She will share short case studies from redesign projects at Rent the Runway and VICE, with key takeaways.

“I’m not creative” & Other Myths

Design as a practice has never been more appreciated. However, many people still claim that they are not creative. Jessica will speak to the common philosophies and practices guiding creative people of all disciplines, and help to demystify design and share ways everyone on your team can serve in a creative capacity.

Jessica Brown can customize her topics and content to fit your needs.
Other topics also address Design Leadership, Women in Technology and Leadership, Product-Market Fit, Branding, E-commerce, and Startups.

Videos

Articles

may be the top 40 playing in this lyft, but damn, new york, i’ve missed you

The longer I stare at the word SQUAWK the less sense the spelling makes. SQWAK, SKWAK, and SKWOK all seem worse, and SQUAK is also questionable so I don't have a good solution for you, thanks English

Looking forward to my first visit to Chicago this May to speak at @HOWdesignlive! I'll be talking about redesign projects, and how to get them right at scale

Today, we’re launching The Gender Spectrum Collection, a stock photo library of over 180 images of 15 trans and non-binary models, made available to the public for free. Read more from our Editor in Chief @LindsaySchrupp: https://t.co/mGbvs4hr0N

YouTube makes 37% of internet traffic on mobile. Its AI is responsible of 70% of views, by computing recommendations

So *one* AI is responsible for >25% of ALL internet traffic on mobile

https://t.co/dYrwieGMTg

You'll never be good at something if you never do it.

Sounds trite, but I meet a lot of UX designers who think they'll never be good at visual design. Or designers who believe they could never be writers. You might suck when you start, but the only way up is through.

did i just see the words “tuna milk” on an awning? that can’t be right