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Feature Jessica Brown User Experience Keynote Technology VICE Design Gravity Speakers
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Traveling From

California, USA

Tags: Gravity's Exclusives / Branding & Advertising / Communication / Digital Design / Marketing / Startup / Technology / The Arts & Design

About

Jessica Brown is the Director of UX at VICE Media, where she leads the product design team. Her focus is to showcase VICE’s distinct storytelling through crisp, bold digital experiences on web, mobile, and TV apps. Since joining VICE, she’s managed the design for major initiatives including a network-wide site redesign, brand new VICE mobile apps, VICELAND mobile and TV apps, and a custom CMS.

Previously, she worked at Rent the Runway, where she established UX and research practices to bring users’ stories into the product development process. Before that, she consulted with a variety of startups in the Bay Area—from e-commerce, to enterprise software, to social media—and went on to co-found and raise funding for a fashion/tech startup called Threadflip.

She studied math and computer science at Stanford, and couples her techie sensibilities with a humanist approach to design. She’s fascinated by the co-evolution of culture and technology and remains an optimist.

Topics

Executing a Redesign at Scale

Jessica will talk about how she and her team redesigned VICE’s web experiences from the ground up, and how they approached designing core experiences that would work well across 12 distinct brands, distributed in 30 countries. She will talk about how to discover what’s most essential to preserve amid sweeping changes, and how to craft underlying design systems to continue to scale and grow.

Redesigns 101

Jessica will talk about the three main reasons motivating a product redesign. Based on each motivation, she will outline implications and guiding questions to keep the project on track. She will share short case studies from redesign projects at Rent the Runway and VICE, with key takeaways.

“I’m not creative” & Other Myths

Design as a practice has never been more appreciated. However, many people still claim that they are not creative. Jessica will speak to the common philosophies and practices guiding creative people of all disciplines, and help to demystify design and share ways everyone on your team can serve in a creative capacity.

Jessica Brown can customize her topics and content to fit your needs.
Other topics also address Design Leadership, Women in Technology and Leadership, Product-Market Fit, Branding, E-commerce, and Startups.

Videos

Articles

“'It’s not enough to share the code,' says Selbst. 'They need to be able to show that they tested for bias, and what kinds of considerations went into it.’” – @aselbst quoted in @verge https://t.co/cYnnWUNyER

Algorithms aren't racist. They're racist, sexist, anti-Semitic, homophobic, transphobic and more. And it comes from tech's homogeneity https://t.co/xIg5Pke8Fk https://t.co/qOv5dnJocZ

Looking for a freelance HTML email developer for a couple projects—any leads appreciated!

If you’re concerned that Facebook let Netflix and Spotify access your private messages and basically sold your private data to all the tech giants without your consent, just wait until you see what 23andMe and Ancestry will do with your genetic information sometime soon.

This thread. Also we regulate all kinds of addictive products, including nicotine, gambling, alcohol, Sudafed(!). Why not technology products that are designed to be addictive? https://t.co/t67w0X6xlH

An open letter to @Facebook, @Twitter, @Instagram and @Experian regarding algorithms and my son's birth:

Ford's CEO just said on NPR that the future of profitability for the company is all the data from its 100 million vehicles (and the people in them) they'll be able to monetize. Capitalism & surveillance capitalism are becoming increasingly indistinguishable (and frightening).

Would you describe yourself as a news junkie? Looking for a few folks to interview about their media diet... DM me if interested

If you’re making hiring or career decisions about designers, it’s your responsibility to make those lines meet. https://t.co/YzBTLxaIT0