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Keynotes, Workshops and Training, Virtual Presentations, Webinars, Fireside Chats, Emcee, Panelist, Moderator / Facilitator

Fee Ranges

US East: $5,000 – $10,000*
US West: $5,000 – $10,000*
Europe: Please inquire
Asia: Please inquire
Other: Please inquire

* Ranges are presented as a guideline only. Speaker fees vary by engagement type and are subject to change without notice. For an exact quote, please contact Gravity Speakers.


Traveling From

Minnesota, USA

Tags: Mental Health / Communication / Digital Marketing / Marketing

About

Melissa Harrison is the CEO and founder of Allée Creative, strategic content and experiential marketing agency in the Twin Cities. With two decades of experience in marketing strategy, content management, writing, design, and business development, Melissa has proven success working with organizations around the world to build strategic marketing and communication strategies. Named a “Top 100 Content Marketer” by both the Content Marketing Institute and Express Writers, a “Top Young Entrepreneur” by Minnesota Business Magazine, and a “Mover and Shaker” by the Minneapolis-St. Paul Star Tribune, Melissa believes that organizations must adapt to what their audiences want—authentic, relevant engagement—in order to survive.

Melissa is a four-time recipient of the Hermes Creative Award and a nationally recognized speaker. In 2015, she was named one of 100 women to watch in the U.S. as part of the Inspirational Woman Project, highlighted in a book of the same title.

Melissa is an international speaker, presenting break-out sessions, workshops, panel discussions, and keynotes. Her presentations are thought-provoking and hands-on, presenting information in a way that is relevant to individual audiences and companies. She speaks on the topics of content marketing, business strategy, nonprofit management, social media, entrepreneurship, and leadership, among others.

Topics

Stress levels for working moms in a pandemic: We’ve got it bad

Working mothers are not OK. We don’t even know how to adequately construct our thoughts without them seeming like random rants to express just how overworked and stressed out we are. How many hats can we wear until they all fall off? We have no space to recover. We worry all the time, and we feel like we have no support. From one working mom to the next, I feel you, I see you and we’re going to unpack all of this to talk about it. Based on her article published in SheTAXI, Melissa gets candid about what moms aren’t talking about that we’re all feeling as we’re still deep into the COVID-19 pandemic.

Marketing basics: What you need to know to set your plan

Marketing plans are an essential part of the business. A fluid marketing plan that moves with you as the market evolves is even better. And thus, we all know that planning is half the battle. This workshop guides participants through marketing basics and the need-to-know components to develop a solid marketing plan. Melissa will present her 10-step approach to marketing planning along with considerations and research you can do prior to setting your plan. She’ll also speak specifically to the implications of COVID-19 and how to adjust your marketing plan accordingly.

Building a 365-day content plan in an ever-changing landscape

In wake of COVID-19, we saw a dramatic shift in the way we do (and market) business—how to make critical decisions and cancellations, how to communicate effectively throughout day-to-day changes, how to revamp communications to be in line with current sentiments and experiences. Hindsight (like most crisis) is 20/20. In this session, Melissa covers how to set up ongoing content strategy plans throughout the year and the tools to support you in this effort. Learn what to talk about during the downtime and

how you can leverage engagement and channels already set when crisis happens. We’ll explore video tools, content calendars, and ideas for mitigating stress on your event when unknowns creep up.

Communication on point: Best practices for digital media campaigns

Melissa explores various aspects of organic and paid social media campaigns to put you on the right track for launching your first set (or subsequent sets) of campaigns. Concentration will be given to Facebook, Instagram, Twitter, LinkedIn, and email marketing. Learn which social media channels appeal to which audiences:, how to set goals for paid media campaigns, tips for organizing your content (and planning ahead), and best practices for measuring results.

Welcome to the dance of client-agency communications

While we may want to look at our clients through rose-colored glasses, in reality, we know that’s not always the case. From clients who pivot without notice and take too long to respond to those who always feel their way is right, agencies can struggle to find that great balance of communication and amazing work. We’re getting real about working with clients and what agencies can set up as best practices (and ultimately, when it may be time to fire a client). Based on her breakout session and interview with Content Marketing Institute, Melissa breaks down essentials for agencies to regroup and rethink communication strategies and expectations with clients for better business growth and relationships.

Videos

Articles

Testimonials

  • “All I can say is WOW!! Melissa did an excellent job of presenting the 10-Step Marketing Plan and now, as a marketing coordinator, I have so much work to do. Loved the class. Melissa always gives an awesome presentation on digital marketing and I feel that what she went over today is perfect for what we’re currently experiencing.” R. Sacks SBC-CPA
  • “What was really helpful was that Melissa provided actionable ideas that make you feel like you can go out and improve your marketing.” R. Gottesman Herter Design Group
  • “This was a great marketing plan overview and provided a clear roadmap for all the elements needed to create a 1-year plan. Melissa went through everything in a very thorough way and at a great pace. Loved all the examples and tools she provided as well.” T. Cronin Meester & Company, Inc.
  • “I found Melisa to be extremely knowledgeable and engaging, and very easy to follow even by a novice like me!” S. Lehman Sherrard German & Kelly, P.C
  • “Yours was one of the best webinars I have seen. Very well organized. Good content. You gave life to the presentation even though you were covering a lot of material quickly. Very efficient.” S. Donohue Great Garage Door Company
  • “Thank you so much for bringing Melissa’s webinar live. It was one of the best webinars I’ve attended EVER! So well organized and delivered. Very clear, but she kept the pace moving. And her deck was just enough info that I can refer back to it and reference what she was talking about. Kudos!” J. Echt The Crafter’s Workshop
  • “Thank you so much for coordinating such a powerful meeting! I’m so very grateful and very excited that we have a strategy and it’s exciting to have a path to follow and grow a strong effective business. Whoo, whoo!” B. Greenberg RediscoveringU
  • “I was at your Paid Social Media talk at IABC and just wanted to say THANK YOU! We are an early-stage company, and your talk came at the perfect time as we begin to shape our upcoming marketing strategy. I really appreciated your insights and approach and found your session to be the most helpful of all the ones I attended.” C. Nadler Laugh Dealer, LLC
  • “Thank you for sharing, I really needed this today! With support and compassion, we’ll get through this and pick up each other’s ‘hats’ as they fall off.” C. Sharratt American Cancer Society
  • “Such a great expression of what so many women are facing right now. From one mom (and professional) to another, it resonates that we have ‘no space to recover’. This is the hardest and most taxing part of it all. Thank you for being vulnerable, honest, and willing to share.” P. Trinko Nwyze
  • “Melissa, you have done it again. So adequately, eloquently, and honestly so perfectly have summed up not only my thoughts and feelings but I am the positive millions of others out there. You are a treasure to know and a blessing to have in my world.” C. Cliff KMC Dance Albertville