David Meerman Scott: Top Marketing Speaker Inspiring Transformation, Author, Adviser, Educator

Introduction

Gravity Speakers, LLC (“Company”,“We”, or Us”), respects your privacy and is committed to protecting it through compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website www.gravityspeakers.com (“Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. Company is the data controller for information processed through the Website.

This policy applies to information we collect:

On this Website.
In email, text, and other electronic messages between you and this Website.
When you interact with our advertising and applications on third-party websites and services if those applications or advertising include links to this policy.

It does not apply to information collected by:

us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children

Our Website is not intended for nor targeted towards children as defined by applicable law. We do not knowingly collect personal information from children. If you are younger than the age of consent in your jurisdiction, do not use or provide any information on this Website or on or through any of its features or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If you believe we might have any information from or about a child under the applicable age of consent, please contact us at Privacy@gravityspeakers.com and we will delete it.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

by which you may be personally identified, such as name, postal address, e-mail address, telephone number, or any other identifier by which you may be contacted online or offline (“personal information”);
that is about you but individually does not identify you, such as organization, company or comments you may provide; and/or
about your internet connection, the equipment you use to access our Website and usage details.

We collect this information:

Directly from you when you provide it to us.
Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
From third parties, for example, our business partners.

Information You Provide to Us.

The information we collect on or through our Website may include:

Information that you provide by filling in forms on our Website. This includes information provided at the time of requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Website.
Records and copies of your correspondence with us (including email addresses).
Your responses to surveys that we might ask you to complete for research purposes.
Your search queries on the Website.

Information We Collect Through Automatic Data Collection Technologies.

As you navigate through and interact with our Website, we use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically can be associated with other personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Website according to your individual interests.
Speed up your searches.
Recognize you when you return to our Website.

The technologies we use for this automatic data collection include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see International Data Transfers
When you use the Website and provide information to Company through the Website, your information may be transferred to a destination outside your jurisdiction, including to the United States. The United States has not received a finding of “adequacy” from the European Union under Article 45 of the GDPR. Company has executed agreements between its affiliates and subsidiaries in accordance with Article 46 of the GDPR. Company also relies on derogations for specific situations set forth in Article 49 of the GDPR in order to transfer personal information across international borders outside of Company, its affiliates, and subsidiaries. In particular, Company transfers personal information across international borders only: with your consent; to perform a contract with you; or to fulfill a compelling legitimate interest of Company in a manner that does not outweigh your rights and freedoms.
Choices About How We Use and Disclose Your Information.
Web Beacons. Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Website and its contents to you.
To provide you with information, products, or services that you request from us.
To fulfill any other purpose for which you provide it.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To notify you about changes to our Website or any products or services we offer or provide though it.
In any other way we may describe when you provide the information.
For any other purpose to fulfilll our legitimate interests or with your consent.

For more information, see International Data Transfers

When you use the Website and provide information to Company through the Website, your information may be transferred to a destination outside your jurisdiction, including to the United States. The United States has not received a finding of “adequacy” from the European Union under Article 45 of the GDPR. Company has executed agreements between its affiliates and subsidiaries in accordance with Article 46 of the GDPR. Company also relies on derogations for specific situations set forth in Article 49 of the GDPR in order to transfer personal information across international borders outside of Company, its affiliates, and subsidiaries. In particular, Company transfers personal information across international borders only: with your consent; to perform a contract with you; or to fulfill a compelling legitimate interest of Company in a manner that does not outweigh your rights and freedoms.

Choices About How We Use and Disclose Your Information.

Disclosure of Your Information

We may disclose aggregated anonymized information about our users without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

To our subsidiaries and affiliates.
To contractors, service providers, and other third parties we use to support our business.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our Website users is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

International Data Transfers

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. Our website does not respond to “Do Not Track” signals. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
Promotional Offers from the Company. If you do not wish to have your contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by checking the relevant box located on the form on which we collect your data or at any other time by sending us an email stating your request to Privacy@gravityspeakers.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website: https://www.networkadvertising.org/.

Your Rights

To the extent required by law, Company provides you with (i) reasonable access to the personal information collected through the Website, and (ii) the ability to review, correct, export, and delete such personal information. Please contact us using any of the methods identified in the “Contact Information” section if you would like to exercise your individual rights and for information on any fee required to obtain copies of your personal information. We may need to obtain or confirm certain personal information in order to accommodate your request. We will not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to Privacy@gravityspeakers.com or write us at: 570 El Camino Real, #150-250, Redwood City, CA 94063, Attn: General Counsel.

Data Security

We use commercially reasonable measures to secure information collected through the Website. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

We retain your information for as long as needed: (i) to conduct business with you; (ii) as needed for the purposes outlined in this Privacy Policy; (iii) as necessary to comply with our legal obligations, resolve disputes, and enforce any agreements.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address provided by you or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

570 El Camino Real, #150-250, Redwood City, CA 94063, Attn: General Counsel

Email: Privacy@gravityspeakers.com

European Union: Company’s Data Protection Officer is Nausheen Razzak, and can be contacted using the information above. You can request copies of Company’s GDPR Article 46 agreements from the Data Protection Officer. Please contact the Data Protection Officer if you believe Company has processed your information in a manner inconsistent with your privacy rights. You also have the right to contact a supervisory authority if you believe Company has processed your information in a manner inconsistent with your privacy rights.

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Fee ranges

Domestic In-Person (USA):

$20,001 – $30,000*

International In-Person:

$20,001 – $30,000*

Virtual:

Please inquire

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* Ranges are presented as a guideline only. Speaker fees vary by engagement type and are subject to change without notice. For an exact quote, please contact Gravity Speakers.

Traveling from

Massachusetts, USA

Tags:

Marketing

Business

Future Trends

Branding & Advertising

About

David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, there’s a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for human connection. There are businesses and organizations who have learned to win by tapping into this mindset by creating a Fanocracy. David’s eleventh book, Fanocracy (coming January 2020 from Portfolio), proves that creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracy is rocket fuel used by forward-thinking companies and organizations of all sorts – including those from the most unlikely industries – to inspire and nurture true fans. David’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.

David’s ideas have captured the attention of respected firms and organizations all over the world – having spoken in over 40 countries and on all seven continents. His groundbreaking strategies don’t just slap new tools onto dusty old strategies – they reinvent the way to engage the marketplace.

The top-selling book by David is The New Rules of Marketing & PR, a Wall Street Journal bestseller in its 6th edition with over 400,000 copies sold. It is available in 29 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is co-author of Marketing the Moon (and contributing producer of the 2019 PBS documentary it inspired, Chasing the Moon) and Marketing Lessons from The Grateful Dead. David’s next book is co-authored with his daughter, Reiko, and reveals how the power of fandom – long understood in the celebrity world – can be harnessed by business.

David is the pioneer of Newsjacking, a business growth strategy so successful that it is now listed in the Oxford English Dictionary: “In the space of a few short years, newsjacking has gone from an experimental technique to a staple in every social media-savvy marketing department’s arsenal. Its contemporary iteration, however, dates from the early twenty-first century, as first popularized by marketing and sales strategist David Meerman Scott.”

David is a globalist with real-world experience building businesses and a sharp eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global RealTime media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson Reuters delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

David is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music for use perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products, and services, as walk-on music for speaking engagements, in TV and radio commercials.

David is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he has served since 2007, (successful IPO in 2014), digital selling firm Vengreso, Mynd, Harmony, YayPay, SlapFive, ExpertFile, and InstaViser as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount. He is also a strategic limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies scale sustainable revenue and healthy growth.

Topics

Videos

https://www.youtube.com/watch?v=P2hNK5MyiWw

Fanocracy - Turning Fans Into Customers and Customers Into Fans

https://www.youtube.com/watch?v=QGc2loCTn6c

Real-Time Strategies to Grow Sales: Align Sales Process with the Way People Buy

https://www.youtube.com/watch?v=6v-3M-UDrTE

The New Rules of Marketing and PR: Fearless Real-Time Strategies

https://vimeo.com/274927497

The Problems with Social Media

Articles

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Books / Movies As an Amazon Associate, Gravity earns from qualifying purchases.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Testimonials

“Unexpectedly AWESOME is the best way I can describe listening to David Meerman Scott's presentation at PSMJ Thrive. Before David I had just about given up on using today's technology always claiming that it was Gen Z teenager's stuff. The impact David made on me and on the entire room of boomers is EXTRAORDINARY compared to the dozens of 'average' speakers that I've heard. I promise that your view of social media will change forever if you have the great fortune to hear David.”

Frank A. Stasiowski

FAIA, President, PSMJ | Resources, Inc.

“David was a fantastic addition to the agenda of LinkedIn's event, ConnectIn Sydney. He was very easy to work with and took the time to understand our objectives suggesting ways that he could add maximum value. The session, "Content in Context", captivated our audience of sales and marketing professionals and left them wanting more.”

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Nell Norman-Nott

Head of Marketing, LinkedIn Marketing Solutions ANZ

“Energy, professionalism, numerous practical examples, sense of humor - these are the perfect characteristics of David’s sensational speech during Harvard Business Review Poland's Elite Sales Program conference. David provided top level managers with tools, methods and applicable knowledge on selling in the world of new technologies. The speech was highly energetic and very practical. David’s approach made the event one of the highest rated conferences organized by HBRP. I sincerely recommend David as a speaker – he makes the event absolutely memorable!”

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Conferences & Events Director, Harvard Business Review Poland

“David has truly opened our eyes to the latest trends in Real-Time Marketing. His passion and enthusiasm about the subject is inspiring. The powerful results he shared that can be achieved by embracing the “New Rules” of Marketing and Sales collaboration have left a lasting impression on our team. I am excited about implementing the ideas in the pursuit of revolutionizing the way we connect with our customers.”

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VP Marketing & Technology – Geoservices, Schlumberger

"David was the keynote speaker at our HPE Storage Marketing All-Hands team meeting and he KNOCKED IT OUT OF THE PARK! For an established business that deals with B2B relationships, he challenged the team’s thinking of how our customers interact with us in a world of social media and ubiquitous information availability. I can't wait to see how our team rises to the challenge of the Real-Time Marketing mindset."

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Director of Product Management and Marketing, HPE (Hewlett Packard Enterprise)

“Your keynote address was inspiring and beneficial. The way you brought marketing and the new age buyers' perspective to life was motivating and engaging to all members of the audience from start to end.”

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Executive Director, Northwest Territories Tourism

“The feedback is very positive and more than that you made all of us to think in a different way and to make us aware that we have to communicate more transparently and proactively. No fear.”

VP, Omnicom Spain and CEO, Ketchum Spain

“It was an absolute pleasure to have you as a critical part of this very successful conference. I cannot tell you how many times I have heard the phrase “knocked it out of the park” in reference to your keynote session. And from a group of 1000+ sleepy financial planners at 8:00am on a Sunday morning. Impressive!”

Director of Professional Development, Financial Planners Association

“Thank you again for being part of #2015EME and your keynote. We already received a lot of great feedback regarding your keynote from our attendees and our own staff.”

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Head of Marketing, APSIS

“David, Thank YOU! It was a smashing success. Your energy and message were perfect for our morning session. I am not surprised at all that you were mobbed with questions afterwards.”

Chief Development Officer, Woodmark Summit