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Featured Denise Lee Yohn Marketing Bestselling Author Gravity Speakers
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US East: $10,000 – $20,000*
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Traveling From

California, USA

Tags: Business / Branding & Advertising / Employee Experience & Human Resources / Sales / Team Building / Innovation / Leadership / Marketing

About

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey/Hachette Books).

News media including FOX Business TV, CNBC, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. With her expertise and inspiring approach, Denise has become an in-demand keynote speaker. She has addressed business leaders around the world, including The Art of Marketing in Toronto, EXPO Marketing in Mexico City, and Sustainable Brands in San Diego.

Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, Seeking Alpha, QSR Magazine, among others.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.

Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.

Topics

BREAK THROUGH! Great Innovation Requires Great Marketing

“The bigger the innovation, the bigger the risk of failure” – Denise’s Harvard Business Review article, Why Great Innovation Needs Great Marketing

If innovation is your top priority, you need marketing to make the launch of your ground-breaking product a stunning success.

Great innovations don’t sell themselves, so your organization must embrace marketing investments and actions to successfully commercialize your new products.

Brand leadership expert Denise Lee Yohn shares share pragmatic insights and actionable takeaways to inspire and empower your people. Through case studies grounded in data and results from the technology, consumer goods, and biotech/pharma industries, Denise shows how to unleash the power of marketing as a driver of product success and growth.

Ready and Resilient: Leading Through Challenge and Change

Continuous disruption, increased competition, a pending recession…the challenges you face are greater today than ever before and more change is on the horizon. Is your organization prepared to perform under pressure? Denise Lee Yohn shows you how to ensure it is.

Drawing upon her work with business leaders through three recessions and against fierce competition in fast-paced industries such as retail and digital technology, Denise has cracked the code on organizational readiness and resilience. She shares an informative and practical guide to future-proofing your business with a strong brand and vital culture.

Learn how to not just survive, but thrive in turbulent times.

Brand Leadership: How to Build a Rock Star Brand

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans or see a line of people camping out to catch the newest smartphone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world ’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

The FUSION Formula: Brand + Culture = Results

Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.

Ignite Experience: Fuse CX and EX to Drive Your Growth

Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

What Great Salespeople Do

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate – not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists – and how you too can win the new sales game.

Videos

Articles

Books

Testimonials

  • “Best speaker of the day… a fresh perspective.” Mike Fox Director, Global Vertical Marketing, Facebook
  • “I’ve worked with Denise in different capacities over the years (client and colleague) and the result is always the same. She uncovers fresh insights into the consumer and the brand and then seamlessly connects the dots.” David Murphy Co-President, Executive Director/Brand Innovation
  • “Denise Yohn is that special combination of cool and professional. Our readers love the real world advice she offers. Her focus on innovative marketing tactics that deliver real ROI is a breath of fresh air.” Blair Chancey Editorial Director, Food News Media

deliberately cultivate your culture and build your brand from the same foundation ➡️ an overarching #purpose and a single set of core #values.

i see you've been checking out my content, sam -- thank you!!

thanks for the shout out!

ways to make a more emotional appeal for your brand:

😀 do research to develop a deep understanding of your core customers
😀 create experiences that tie into how you want people to feel
😀 think about story-doing

more here: https://www.smartbrief.com/original/2019/11/how-do-you-make-customers-feel

what if different customers have different loyalty languages? https://deniseleeyohn.com/are-you-speaking-the-wrong-loyalty-language/
#brand #brandloyalty

loved being a part of this terrific conversation! https://podcasts.apple.com/us/podcast/how-brands-are-built/id1355941022?mt=2 @HowBrands #Branding #BrandStrategy

if you expect your employees to do what they can to build your #brand, then you better make sure they’re equipped with the knowledge, skills, and resources to do so. https://deniseleeyohn.com/companies-need-an-employee-brand-engagement-reality-check/ #FUSION #employeeexperience