Kaitlin Maud

In this dynamic and engaging keynote, Kaitlin Maud, an accomplished researcher, strategist, and three-time TEDx speaker, dives into the power of pop culture and its impact on business. Drawing from their extensive experience working with some of the most recognizable brands in the world, including Beats by Dre, Nike, Taco Bell, and Google, Kaitlin explores how cultural trends shape consumer preferences and behaviors. They highlight the significance of staying attuned to the ever-evolving pop culture landscape and demonstrate how brands can leverage these trends to build meaningful connections with their target audience.

Kaitlin’s expertise goes beyond surface-level observations. They delve into the underlying drivers and motivations behind cultural phenomena, helping audiences gain a deeper understanding of the societal forces at play. By unpacking the current collapse of Web3 and exploring the enduring obsession with Crocs, Kaitlin provides actionable insights that enable businesses to navigate the complex intersection of culture and commerce.

Throughout the keynote, Kaitlin shares real-world examples and case studies, showcasing how brands have successfully harnessed the power of pop culture to drive business growth and establish themselves as cultural icons. Attendees will walk away inspired and equipped with practical strategies for identifying and leveraging cultural trends to stay relevant, engage consumers, and achieve long-term business success.

Format: 30-60 minute keynote

This program is perfect for:

• Marketing and branding teams
• Business leaders and executives

The audience will leave with:

• Insights on the influence of pop culture on consumer behavior and brand relevance
• Strategies for leveraging cultural trends to drive business success

In this immersive and empowering workshop, Kaitlin Maud, an accomplished researcher, strategist, and three-time TEDx speaker, dives deep into the creative process and shares invaluable insights on nurturing creativity in a fast-paced world. Drawing from their extensive experience working with renowned brands and leading advertising agencies, including Beats by Dre, Nike, and Google, Kaitlin helps participants tap into their creative genius and overcome the challenges that hinder innovation.

Kaitlin believes that creativity is not reserved for a select few but is an innate human capacity that can be cultivated and nurtured. Through a combination of engaging exercises, group discussions, and thought-provoking activities, they guide participants on a journey of self-discovery and exploration of creative thinking techniques. From ideation to implementation, Kaitlin provides practical tools and strategies to generate and refine ideas, collaborate effectively, and overcome creative blocks.

As a passionate advocate for the creative process, Kaitlin emphasizes the importance of creating a conducive environment that fosters creativity. They explore the impact of time constraints, technology, and other factors that often hinder the creative process, offering practical solutions to navigate these challenges. By incorporating elements of expressive therapies and art therapy into the workshop, Kaitlin encourages participants to tap into their innate creativity and unleash their full imaginative potential.

Attendees will leave the workshop feeling inspired, equipped with actionable strategies to nurture their creative process, and ready to embrace the demands of a fast-paced world with a fresh perspective. Kaitlin’s engaging facilitation style ensures an interactive and transformative experience, leaving participants energized and empowered to make creativity an integral part of their personal and professional lives.

Format: 60 minute interactive workshop

This program is perfect for:

• Creative teams and professionals
• Individuals seeking to enhance their creative thinking skills

The audience will leave with:

• Strategies for unlocking their creative potential and fostering innovation
• Practical techniques to navigate the fast-paced demands of the modern business world

In this captivating keynote, Kaitlin Maud, an acclaimed researcher, strategist, and expert in cultural insights, explores the profound impact of psychology on consumer behavior. With a keen eye for emerging trends and backed by her pursuit of a Master’s in Expressive Therapies at Lesley University, Kaitlin provides valuable insights into the factors that shape brand preference and shares strategies for effectively influencing consumer perception.

Understanding this psychology is essential for businesses seeking to connect with their target audience on a deeper level. Kaitlin unpacks the influence of emotions, cognitive biases, and social dynamics on consumer decision making, revealing the hidden drivers behind purchasing choices. They highlight the power of storytelling, behavioral insights, and trend analysis in building brands and crafting campaigns that resonate with consumers.

Throughout the keynote, Kaitlin shares real-world examples and case studies, showcasing how companies have successfully utilized consumer psychology to drive loyalty and achieve business goals. Attendees will gain a deeper understanding of the psychological mechanisms that drive consumer decision making, empowering them to navigate the dynamic consumer landscape, anticipate trends, and create impactful marketing strategies.

Format: 30-60 minute keynote

This program is perfect for:

• Marketing and advertising professionals
• Business leaders and entrepreneurs

The audience will leave with:

• Deep insights into the psychological factors driving consumer behavior
• Strategies for effectively influencing consumer decision-making
• An understanding of how to leverage current trends to maximize marketing impact

In this thought-provoking keynote, Kaitlin Maud, an esteemed researcher, strategist, and expert in consumer insights, explores the transformative trends shaping the future of work in the digital age. With a keen eye for emerging trends and a deep understanding of the importance of creativity, Kaitlin delves into the evolving landscape of work and its impact on our definitions of success, well-being, and productivity.

Drawing on their pursuit of a Master’s in Psychology at Lesley University, Kaitlin examines the future of work through the lens of trends such as remote work, flexible schedules, and the gig economy, addressing the challenges and opportunities they present for organizations of all sizes. They provide practical strategies for teams to adapt and thrive in this new era, emphasizing the importance of creative problem solving and innovation.

Attendees will gain valuable insights into the forces reshaping the future of work, along with strategies for bolstering creativity, promoting work-life balance, and prioritizing well-being in the digital age. Kaitlin’s keynote provides a roadmap for navigating the changing work landscape and embracing necessary changes to drive success and fulfillment.

Format: 30-60 minute keynote

This program is perfect for:

• Business leaders and executives
• HR professionals and team managers

The audience will leave with:

• Insights into the trends reshaping the future of work
• Strategies for fostering creativity and innovation in the digital age
• Tools to promote work-life balance and well-being in a technology-driven world