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Featured Max Lenderman Speaker Advertising Marketing Purpose Gravity Speakers Exclusive
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Traveling From

Colorado, USA

Tags: Gravity's Exclusives / Activism / Branding & Advertising / Diversity & Inclusion / Innovation / Marketing / Motivational / Social Change & Issues

About

Max Lenderman is currently CEO/CCO of School, a purpose-led creative consultancy that specializes in human-centric media, articulating purpose in brands and creating the content and tools to show it to the world. He is one of the world’s most respected, cited, and followed leaders on experiential advertising, brand activation, and purpose-focused marketing trends.

Max works with partners like Hershey, BeamSuntory, Kimberly-Clark, Microsoft, Nike, Also, Wilson, FoodCorps, The Surfrider Foundation and a plethora of non-profit organizations.

He is a member of holding company Project’s Strategic Leadership Team — working with the Executive Committee and agency CEOs to craft and execute the network’s strategic vision and integration within the global portfolio of agencies – and is a Board Member of Impact Hub.

Lenderman’s previous work experience includes Executive Creative Director at MDC Partners’ The Arsenal and Director of OuterActive at Crispin, Porter + Bogusky, where he led the multinational agency’s experiential practice. He also served as Executive Creative Director at GMR Marketing, the world’s largest experiential marketing agency.

After returning from the US Peace Corps, Lenderman began his career in New York City as a journalist. In 1999, he founded and helmed Gearwerx, one of the first experiential marketing agencies in Canada with offices in Montreal and Toronto.

Lenderman’s breakthrough work titled Experience the Message: How Experiential Marketing is Changing the Brand World was a Business Book of the Year Finalist in 2006 and has been cited as “the best book on experiential marketing.” His second book, Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business, was published by HarperCollins in April 2009. It has been translated into five languages.

Max is a visiting professor at Solvay Brussels School of Business and an adjunct instructor at the University of Colorado. He writes regularly for Campaign Magazine, Adweek, and Ad Age and has judged the finals of the North American Effies for the past six years.

He lives in Boulder, CO with his wife and two daughters, who bemoan his quixotic support of Arsenal FC.

Topics

The Fifth "P": "Purpose is the New Digital"

The notion that brands need to stand for something in order to stand out is a powerful driver of modern marketing. Believing that “purpose is the new digital,” Max Lenderman takes the audience on a creative journey of the most effective modern marketing campaigns that prove that purpose is the next and biggest competitive advantage for business.

The audience will see how the original marketing principles have been transformed by purpose and will be inspired by the latest and greatest creative work in the world. We’ll see the step-by-step process to find purpose in brands, and the different tactical executions that have resulted in massive sales lifts and awareness for purposeful brands. The audience is not just informed; it’s motivated and enlightened.

This isn’t just a speech or presentation. It’s an exploration of the greatest work in the world that has the potential to do the greatest good in the world. Let Max Lenderman show you why that matters.

Perfect for: Company Annual Conferences, Creative Summits, CSR/Cause Conferences, HR/Corporate Communications Meetings, Future Trends Meetings

Experience The Message: “Brands are Verbs”

“Easily the best book on experiential marketing out there.”
–B. Joseph Pine, co-author of the best-selling The Experience Economy

“Looking for life after the 30-second ad? A veteran experiential marketer hits the road with hands-on marketing leaders Apple, Toyota, the US Army.”
— Fast Company

“Brand New World isn’t just a mind-blowing read, it’s a cultural adventure.”
— Jeremy Gutsche, best-selling author of Better and Faster

Brand experience and customer experience have fast become top priorities for businesses, replacing product and price as a priority. According to PWC, 86% of US buyers will pay extra for a better brand experience. This talk moves the audience to understand the fundamental aspects of great brand experience, the trends that are driving its growth, and the implications for its business. Max presents mind-blowing examples from around the world and first-hand accounts of creating some of the most awarded brand experience campaigns in history. He should know; he literally wrote the book on experiential marketing and experience-based innovation.

Perfect for: Company Annual Conferences, Creative Summits, B2B/Trade Conferences, Future Trends Meetings

#GIVEASHIT: Tapping Into The Power of Creativity

Creativity sells a lot of stuff. Much more than promotions or price-offs. More leaders than ever before believe that creativity is the differentiator in business. And everyone… everyone… can be creative. Great ideas can come from anywhere in your company. Let Max show you how. He knows the secrets to great creativity. Whether it’s how to write the brief of the future or who to brainstorm together or individually, this presentation gets the creative juices flowing to come up with breakthrough and revenue-driving ideas.

Perfect for: Company Annual Conferences, Creative Summits, CSR/Cause Conferences, HR/Corporate Communications Meetings, Future Trends Meetings

Workshop: Finding Your “Why” and Your “Who”

Everyone talks about finding your “why” as a brand or business. And getting it right is of paramount importance. But so is finding your “who.” This workshop breaks down the steps to getting to the “why” and the process to uncover the “who.”

Workshop: How to Pick a Fight and Win

Dove fights “standardized notions of beauty.” Red Bull fights “human limitations.” AirBnB fights “not belonging,” What does your brand or business fight? We get deep to discover who your real enemy is and how you can enroll all your stakeholders into the battle.

Workshop: If You’re Digital, Let’s Get Physical

The more digital the world gets, the more brands need to create physical experiences IRL. This workshop is perfect for digital-first companies looking for deeper engagement and growth through experience-based strategy and tactics.

Max Lenderman guides clients who seek to effect positive change in our world, who are looking beyond traditional communication to get customers to authentically engage with their brand, and who isn’t just about profits – but profits with a purpose.

Videos

Articles

Books

Testimonials

  • “Max delivered an amazing presentation that had the hall entranced. There was a lot of head-nodding. My team came away both inspired and armed with practical information around brand purpose to drive our marketing, talent recruitment and CSR strategies.” Adam Beavis Commercial Director, Amazon Web Services
  • “Max showed our teams how to get to ideas fast. His lessons were immediately applicable and his examples were thought-provoking.” Maria Ryan-Young Senior Manager, Content Strategy & Creative Services, Air New Zealand

GPJ ANZ Host ‘Festive-All’ Christmas Lunch, Celebrating The Power Of Purpose https://www.bandt.com.au/gpj-anz-host-festive-christmas-lunch-celebrating-power-purpose/ via @bandt #purposeisthenewdigital

Love is love is love is love.
Pantene’s Lovely Message of LGBTQ Support Reflects on Going Home for the Holidays https://adweek.it/367J15c via @Adweek

Proud to be a Jumbo.

Ford is recycling McDonald’s coffee waste into car parts https://www.theverge.com/2019/12/4/20994188/ford-mcdonalds-recycling-coffee-grounds-car-parts

this is so good. and generous! there's a dearth of #experiential thought leadership and its only natural that George P Johnson Experience Marketing would lead the way.

#experiencethemessage https://lnkd.in/eNdwWpu

"Chipotle, with it's purpose-driven marketing, beat irect competitor Qdoba in foot traffic study."

https://www.mediapost.com/publications/article/343863/brand-authenticity-transparency-outweigh-sustaina.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=116264&hashid=KnfdXq0NNiJgRhOOC8r9ux2gwg8

#purposeisthenewdigital

For #brands, the future is all about #trust and #relevancy.

Brand Authenticity, Transparency Outweigh Sustainability @BlisGlobal http://bit.ly/2KV2E8H

#purposeisthenewdigital

The three things in #experiential #marketing #campaigns necessary for winning are.... https://lnkd.in/eNeaHjZ

.@RetailRobGarf of @salesforce: proving purpose through products and experience. "Younger generations are looking for authenticity," so #purpose must be ingrained in your company's DNA. @JeffFromm on @Forbes. https://buff.ly/2COKQHP

Stop Wasting Time Looking For the Perfect Cause-Brand Connection—And Other Purpose Lessons You Need https://www.triplepundit.com/story/2019/stop-wasting-time-looking-perfect-cause-brand-connection-and-other-purpose-lessons-you-need/85516/ via @triplepundit