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Colour Outside
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Live events require meticulous, orchestrated planning. But how do you take that effort and turn it into results? It’s no surprise that a live event often encourages the most buy-in from an audience, as participants feel like they’re part of something unique and relevant in the moment, while pre-recorded events can often make audiences feel more divorced from the subject matter.

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Max Lenderman
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Five years ago in an advertising trade magazine, I wrote a column asking if brand purpose had “jumped the shark.” As the founder and CEO of a purpose marketing consultancy, I was reacting to a Saturday Night Live skit that featured brand managers of Cheetos being pitched by rival agencies. One of the agencies just wants to show kids having fun and snacking; the other agency pitches increasingly absurd purpose-centered advertising tropes like immigration, racial inclusiveness, and transgender rights while touting the cheesiness (no pun intended) of the Cheetos brand. This skewering of purpose-washed commercials was a bit too much on the nose.

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Madison Butler
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We’ve exchanged our biases for the word, “culture fit”. He wasn’t a culture fit, she wasn’t a culture fit. But at the heart of that phrase - what are we hiding?

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Aubrey Blanche-Sarellano
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The issue of diversity and inclusion in tech is what designers call a wicked problem. It’s a cluster of systemic and individual biases, compounded by years of denial, complicated by changing socioeconomic forces. Still, that’s no excuse — especially since Silicon Valley prides itself on solving impossible problems, and given its exceptional influence in the business community and around the world.

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Denise Lee Yohn
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Let’s face it – we’re headed toward an official recession. It’s a different kind of recession – one that was produced on purpose instead of experienced by accident. But it’s a recession nonetheless. And with unemployment claims at their highest level since the Labor Department started tracking the data in 1967 and projections from the medical field that prolonged or intermittent social distancing may be necessary into 2022, it’s likely the economy will be disrupted for quite awhile. What should you do to prepare your business?

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The world is a complex and fast-moving place. Innovation is happening in every industry and spans a multitude of both current and emerging technologies. The mixture of innovation is rewriting our society in real-time as we know it. How do we wrap our heads around this age of change to develop, adapt, and innovate? 

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The world is changing fast and technology has opened up a whole new way of doing and starting businesses. One of the tremendous emerging trends is a pathway for underrepresented people to have their voices heard and deliver value in a more inclusive marketplace. Walls are being broken down and the rules are finally starting to change. One of the people facilitating this change is the fabulous Lolita Taub. I had the distinct pleasure of getting to know her and hearing her story and digging into what drives her to do the work she is doing now.

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In this conversation, Ross explores the connection between brand value and employee experience with Mark Levy, the pioneer of EX through his work at Airbnb. Mark now shows organizations what is possible when you empower employees and rethink HR.

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I recently had the pleasure of spending some time with the multi-talented Gravity Speakers Exclusive, Shontavia Johnson, whose company LVRG is helping empower female entrepreneurs in a way that is both impactful and highly needed. Shontavia’s journey through law school and then entrepreneurship as a woman of color was one that was far from easy. Her thoughtfulness and positive energy are infectious and she is just getting started. 

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Sheen Allen has an incredible story of success in an industry that is difficult for everyone and even more difficult for minorities, women, and female founders. Listed in the Forbes 30 Under 30, Sheena started Sheena Allen Apps as a non-technical founder garnering millions of downloads. From there she created her 2nd big startup, CapWay, a neobank to serve underbanked and unbanked segments with financial services and education and she is just getting started.

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