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5 Misconceptions About Speakers Bureaus You Probably Believe (But Definitely Shouldn’t)
September 16, 2024 9:49 PM
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Booking a keynote speaker for your event can feel daunting, especially if you’ve never used a speakers bureau before. Many event organizers believe they can do it better on their own or have heard myths about how bureaus work, but doing it alone is risky and quite frankly, inefficient. Let’s clear up some of the most common misconceptions and help you understand how speakers' bureaus can actually make your life a lot easier.

1. “Using a Speakers Bureau Costs More Than Directly Booking the Speaker”

One of the biggest misconceptions is that using a speakers bureau will cost more than going directly to the speaker. In reality, reputable speakers bureaus often have negotiated rates with their speakers. Professional speakers look at speakers bureaus as a valuable resource so they know that keeping consistent pricing is key. Additionally, the bureau’s services—such as handling contracts, logistics, and negotiations—can save event organizers significant time and stress, which can outweigh any perceived cost. Definitely a service that’s priceless!

2.“They Only Offer a Tiny Pool of Speakers—And None of Them Are Cool”

Many believe that working with a bureau restricts them to a narrow pool of talent. In fact, most speakers bureaus have access to a broad network of speakers beyond their exclusive roster, offering options across industries, topics, and experience levels. Their goal is to match the best speaker to the event's specific needs or suggest people you didn’t even know you needed until five minutes ago.

3. “Speakers Bureaus Are Just for Hiring Celebrities (and I Can’t Afford Oprah)”

Yes, Oprah is great. But not everyone has an Oprah-sized budget. While celebrity speakers are part of a bureau’s offering, they also represent mid-range and emerging talent. Whether you’re looking for a TED Talk veteran or someone fresh off the podcast scene, they’ve got options. Bureaus work with clients of various budgets, ensuring they find a speaker that fits the financial constraints without compromising on quality.

4. “I Won’t Get to Talk to the Speaker—The Bureau Blocks Everything!”

Some organizers fear that working with a bureau creates a barrier between them and the speaker. Actually, bureaus ensure clear and open communication between you and the speaker. They act as facilitators, making sure all details are managed efficiently. If anything, their involvement can streamline communication, preventing misunderstandings and ensuring the speaker knows exactly what’s expected of them.

5. “They Only Help With Big, Fancy Events—Not My Internal Training or Neighbourhood Fundraiser”

Another misconception is that bureaus only work with large, high-budget events. In fact, speakers bureaus frequently assist with smaller-scale events, like corporate retreats, university functions, or community gatherings, providing tailored recommendations regardless of the event size.

6. Bonus Fact

If you’ve ever organized an event, you know that even with the best of plans, something will undoubtedly go wrong. In the unfortunate event that the speaker has to cancel, you’re left scrambling trying to find an alternative speaker to take their place. Speakers bureaus act like an insurance plan and are typically ready with a solid solution so you have one less fire to put out.

Using a speakers bureau is a resource-efficient way to find the right speaker for an event, with advantages that go beyond just saving time, including expertise in talent selection, contract management, and event support. To put it plainly, using a speakers bureau for talent booking is a smart strategy for event organizers.

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