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Lynne Lancaster Featured 2
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Available for

Keynotes, Virtual Presentations, Webinars, Workshops and Trainings

Fee Ranges

Domestic In-Person (USA): $20,000 – $25,000*
International In-Person: Please inquire
Virtual: $15,000*

* Ranges are presented as a guideline only. Speaker fees vary by engagement type and are subject to change without notice. For an exact quote, please contact Gravity Speakers.


Traveling From

Sonoma, California, USA

Tags: Change Management / Business / Communication / Employee Experience & Human Resources / Management / Sales / Generations & Demographics / Team Building / Leadership

About

Lynne Lancaster is one of today’s most sought-after generational experts and keynote speakers. She knows what makes Traditionalists, Boomers, Generation Xers, Millennials, and Gen Z tick, and she brings her original research, insights, humor, and practical tips to audiences eager to solve the generational puzzle.

Lynne’s entertaining style and deep expertise take listeners to a whole new level, whether they are struggling to recruit and retain generations in the workforce, seeking to connect with them in the marketplace, or just trying to live and work with them. She doesn’t just describe the issues; she interprets them and offers actionable advice on how to lead, manage, market, and communicate effectively in a multi-generational world. And she is supported by an entertaining array of multimedia including clips from TV shows and movies, stats, stories, case studies, and best practices from America’s best companies. If you think you know enough about generations, think again.

Lynne’s career spans the creation of two companies dedicated to bridging the generational divide. She is an award-winning keynote speaker, teacher, trainer, writer, and frequent expert commentator in the media. Lynne is co-author of the best-seller When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) that introduced the U.S. workplace and marketplace to the concept of the generation. She recently edited the new book, Gen Z @ Work (Harper) about the latest entrants into the workplace.

Lynne has received rave reviews for her keynotes from countless companies including 3M, Adventist Health, Best Buy, Chase, Cisco, Disney, General Mills, Johnson & Johnson, MTV, St. Jude Children’s Research Hospital, Sutter Health, Wells Fargo, and VISA, as well as numerous nonprofit and public sector organizations.

In the media, she is a sought-after expert on workplace and social trends. Lynne has been a guest on CNN, CNBC, and National Public Radio, and appeared in national publications including Fast Company, The Los Angeles Times, The New York Times, TIME Magazine, The Wall Street Journal, and The Washington Post.

Lynne earned her stripes as a management consultant, coaching executives from major companies on decoding communication issues. Lynne has served as an adjunct faculty member at the University of Minnesota’s Carlson School of Management and is on the boards of several philanthropic organizations. She is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. She is currently researching how Baby Boomers are evolving into the next phase of life and careers.

Topics

Leading Across The Generational Divide

What makes a great leader and how do the generations view the role of leadership differently? Today, the expectations of leaders are evolving. Whether you’re a seasoned veteran directing those younger than you, an experienced Xer juggling multiple generations, a skilled Millennial managing upward, or you are struggling to connect with all the generations, Lynne’s savvy research, entertaining anecdotes and practical advice will help you:

  • Understand who the generations are and how their expectations of leaders have changed
  • Quantify generational gaps in recruiting, engaging, communicating, and retaining
  • Increase your effectiveness as a leader by understanding how to engage each generation
  • Apply hands-on techniques to flex your leadership style

What A Difference A Generation Makes! – Bridging The Gaps At Work

This is for anyone who has to work with multiple generations. A good generational mix can make for a highly productive, fulfilling environment. Or it can make you want to tear your hair out! With five generations all vying to make an impact in the workplace, roles are being rewritten and rules are all over the map. This high energy and insightful presentation will update you on the generations in today’s workplace, and how you can collaborate, engage, and communicate with them. Whether you are supervising, managing, or are an individual contributor, you will… ​

  • Get to know your own generation and how that shapes your views on work
  • Understand the causes of generational misunderstandings
  • Identify the generation gaps in your workplace
  • Connect more effectively with every generation

​Recruiting In A Tight Job Market

A strong economy is great for business but tough for recruiting. As the unemployment rate reaches all-time lows in many markets, recruiters are struggling. With so many organizations competing for the same workers, how do you make your message stand out? What are candidates looking for? And what do you need to know about the generations to give you a competitive edge? Lynne Lancaster offers a bird’s eye view of how generational insights and recruiting smarts come together to create winning results. With humor, examples and case studies from the trenches her topics include… ​

  • Why the talent market is really so tight and what you can do about it
  • How to take an “out-of-the-box” look at your talent sources
  • What to do when your boss doesn’t get it
  • Leveraging value proposition through the eyes of another generation Who is Gen Z and what will they be like in the job market?

​How The Newest Generations Are Rocking The Workplace

Millennials make up over 50% of the U.S. workforce and are stepping up to big jobs, yet employers are still struggling to recruit and retain them. Now here comes Generation Z, with their own sets of attitudes and expectations! With the U.S. unemployment rate at an all-time low, it is more important than ever to understand how to recruit, retain and engage the younger generations. It’s time to toss out the stereotypes and get to know who these influential and ambitious cohorts really are. Learn:

  • What makes Millennials unique from other generations
  • Who is Gen Z and what do we need to know about them
  • What are the influences that have made Gen Z different from their predecessors
  • Which industries are role models for recruiting and retaining younger talent—and why How can Millennials be most effective as they take over management roles

Marketing And Selling To Multiple Generations Of Clients And Customers

Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen Z, view sales very differently. They show up with a confounding array of expectations that can leave marketers and service providers scratching their heads. Do they want face-to-face contact or prefer screen-to-screen? How can you stand out in a crowded marketplace? What does “service” even mean? Whether you are a seasoned professional or just starting out, you will learn how to engage with each generation of clients and customers. Lynne will help you:

  • Identify the generations in your marketplace
  • Rethink sales and marketing strategies along generational lines
  • Engage one generation without turning off another
  • Sell and market more effectively to each generation

The Baby Boomers’ Next Chapter—Evolution Or Revolution?

Lynne Lancaster charts the course of the Baby Boom generation as they age, lead, consume, and transform. Whether it’s a gradual evolution or a full-on revolution, this generation is changing the workplace and marketplace with their sheer numbers and ability to reinvent on their feet. We’ve all heard about the longer “on-ramp” to adulthood experienced by Millennials. But no one is talking about the longer “off- ramp” Baby Boomers desire. Whether you are marketing to this diverse generation or managing them you’ll benefit from understanding:

  • How Baby Boomers are reinventing this phase of life
  • What are workplace and marketplace trends we can expect to see?
  • How can we connect with this dynamic generation more effectively?

Leadership: Bringing Out The Best In Every Generation

What makes a great leader and how do the generations view the role of the leader differently? Whether you’re a seasoned veteran directing those younger than you, an experienced Xer juggling multiple generations, a skilled Millennial managing upward, or you are struggling to connect with all the generations, Lynne’s savvy research, entertaining anecdotes and practical advice will help you…

  • Understand who the generations are and how their expectations of leaders have changed
  • Increase your effectiveness as a leader by understanding how to engage each generation
  • Apply hands-on techniques to flex your leadership style

Communicating Across The Generational Divide

This is for everyone who has struggled to be heard and understood by another generation. Often it’s generation gaps that get in the way of good communication at work. Stereotypes, misunderstandings, and disrespect are all signs that the generations on the team aren’t connecting. Here’s how to… 

  • Recognize what every generation fears most, and how those fears show up at work
  • Find ways to reach across the gaps and genuinely connect 
  • Build a culture of mutual respect

Breaking Into The Millennial Mind: Strategies For Retaining And Motivating

Now the largest generation in the U.S., Millennials make up more than 50% of the total workforce. Yet, many companies still struggle to inspire and retain them. Whether you are a Millennial yourself or working with them, you’ll benefit from understanding… 

  • What makes Millennials tick 
  • How are Millennials’ expectations of the workplace unique 
  • What strategies smart companies employ to drive Millennial loyalty and engagement

Managing The Generations In Turbulent Times

Everybody knows the world is a stressful place these days. With challenging economic times, a global pandemic, and uncertain futures for many companies, it’s easy to see how employees of every generation might be struggling with anxiety. Lynne can help you…

  • Understand how the generations might react to stress differently 
  • Identify ways to create a more cohesive culture 
  • Recognize what you can do to support each generation

Videos

Articles

Books

Testimonials

  • “Lynne Lancaster worked with our Diversity, Inclusion and Belonging Executive Council to expertly craft a virtual presentation on Generational Differences in the Workplace. She navigated the nuances of working with different generations, and the value we each bring to the workplace, all while captivating a virtual audience. The engagement via chat, polling questions and the Q&A forum were amazing. Lynne surpassed our expectations!“ Anna Patel Senior Communications Specialist, Benefitfocus
  • “Lynne did her homework to tailor two different presentations for us, one for our students and another for our local business leaders. Her content was engaging and informative while providing us with actionable tools we could apply immediately in our work and our lives.” John M. McArthur President, Cameron University
  • "Lynne was just wonderful. She was so generous with her time, and her message resonated loud and clear. I just love it when the audience really engages with a speaker, and that was the case with Lynne. There is just something about the generations topic that really captures everyone’s attention. I guess it’s because we can all see ourselves, and also those we work with!" Kirsten Kase Director of Operations, International Cemetery, Cremation, and Funeral Association
  • “Thank you for serving as a Speaker for the Deputy Director for Management (DDM) Seminar Series. Your presentation, “What a Difference a Generation Makes” was timely and thought-provoking and provided the audience with pragmatic approaches for communicating and collaborating with multiple generations in the workplace. Your presentation was engaging and meaningful.” Alfred C. Johnson, Ph.D. Deputy Director for Management, National Institutes of Health
  • “Lynne was a delight to work with and we appreciate all the time and effort she took to craft a presentation that both matched the theme of our conference, and met all of our objectives. We look forward to working with her again!” Cindy Carris Travel, Meetings & Events Manager Paychex
  • “Thank you so much for joining us in Lancaster, PA. We loved your presentation, and have gotten a lot of positive comments and feedback from members about it!” Teri Henning Chief Executive Officer, Pennsylvania Homecare Association