James Lawrence

The Iron Cowboy, World Record Holder, Author & Motivational Speaker
James
Lawrence

Related Speakers

James LawrenceRequest Fee & Availability
Add to My Speakers List
Remove from My List

AVAILABLE FOR

Keynote
Virtual Presentation

Fee ranges

Domestic In-Person (USA):

$30,000 - $40,000*

International In-Person:

Please Inquire

Virtual:

Please Inquire

Other:

* Ranges are presented as a guideline only. Speaker fees vary by engagement type and are subject to change without notice. For an exact quote, please contact Gravity Speakers.

Traveling from

Salt Lake City, Utah, USA

About

James Lawrence, famously known as "The Iron Cowboy" for the cowboy hat he dons during races so his five kids can spot him easily, is an unparalleled ultra-endurance athlete. His journey to becoming the epitome of endurance and mental toughness began humbly. After a decade in the mortgage and finance industry, he faced the financial crisis of 2008, losing everything. It was at this low point that he embarked on a new path, struggling initially to complete a local 4-mile fun run with his wife, Sunny.

From that moment, James learned a crucial lesson: "Everyone's 'hard' is different." This insight propelled him into the world of endurance sports, where he continuously pushed the boundaries of what was deemed possible. In 2012, James entered the Guinness Book of World Records by completing 30 Ironman triathlons in one year. However, he didn't stop there. In 2015, he achieved the monumental feat of the 50-50-50: 50 Ironman distance triathlons in 50 consecutive days across 50 different states, raising awareness and funds to combat childhood obesity.

James's most staggering accomplishment came in 2021 with the Conquer 100 challenge, where he completed 100 Ironman distance triathlons in 100 consecutive days, covering a total of 14,060 miles. This feat, aimed at raising funds to combat sex trafficking, solidified his reputation as one of the greatest endurance athletes of all time.

Beyond his athletic prowess, James Lawrence is a sought-after motivational speaker. His keynote presentation, "Redefine Impossible," focuses not on sports but on the power of mindset, hope, teamwork, and overcoming self-doubt. Through his inspiring story and the lessons he has learned, James encourages audiences worldwide to push through their perceived limitations and achieve the extraordinary.

James's journey and achievements have been chronicled in a best-selling book and critically acclaimed documentaries, including "Iron Cowboy | The Story of the 50.50.50" on Amazon Prime and the forthcoming documentary on the Conquer 100. His story is a testament to human resilience, the power of setting milestones, and the belief that with determination, the impossible can indeed be redefined.

James resides in Salt Lake City with his wife Sunny and their five children. When he's not pushing the limits of human endurance, he enjoys long bike rides, perhaps as a respite from the bustling life of raising teenagers.

Read more...
Read less...

Topics

Topics

Redefine Impossible

Videos

https://www.youtube.com/watch?v=S_gz5-GE4xU
Iron Cowboy
https://www.youtube.com/watch?v=K-Kgv4fN9Nw
Iron Cowboy - Redefine Impossible
https://www.youtube.com/watch?v=9qeZ9F30-Yw
Inspirational Speaker James Lawrence - The Iron Cowboy - Day 80 of 101 Ironman Triathlons…

Books / Movies As an Amazon Associate, Gravity earns from qualifying purchases.

Testimonials

“In all my years as a TEDx organizer I haven’t seen many people on stage with more power and passion, and at the same time have such a down-to-earth view on life. My mind was blown.”

TEDx TWU
TEDx Organizer

“From start to finish, our P&G Experience with James was phenomenal. He absolutely electrified our audience.”

Sarah Johnson
Procter & Gamble

“James left us all inspired to dream big, to believe without a doubt, to push through adversity, and to accomplish the seemingly impossible.”

John Smith
Nike

“The story was crafted expertly (and I've seen many talks over the years!) - it was informative, inspiring, and touching. James' credibility with his accomplishments and passion definitely set him apart from other speakers we've had in the past!”

Jane Doe
Merck

“James inspired our whole team with his message about the resiliency of the human spirit and the power our decisions can have over our circumstances.”

Mark Thompson
Clif Bar

“James blew our expectations away. We knew his story was amazing, but we weren't expecting such a polished, professional, and profound hour.”

Emily Davis
Radix Sales